Finance
Mid-market lender lifts ROAS 3.1x with behavioral risk + intent overlay
6 months · consumer finance · $1.8M monthly spend
Outcome
+3.1x ROAS
Industry
Finance
Window
9 months
Engagement summary
What happened
Behavioral risk scoring integrated with intent signals produced cleaner top-of-funnel for a consumer lender. The combined model reduced underwriting waste 38% and lifted return on ad spend 3.1x within two quarters.
Charts · Verified
Performance
CAC reduction
9-month rollout
ROAS acceleration
Cumulative return — 24 weeks
Predictive intelligence · enterprise onboarding
Move from list-buying to probability-buying.
Engage your account team for a calibrated intelligence estimate, methodology walkthrough, and a sandbox environment scored against your own audience.